Did you know that 45% of Instagram followers are fake? There is a simple
way to combat this issue and get more Instagram followers. You can use hashtags, geolocation, and growth management
services. By using these strategies, you can get more Instagram followers and engage with your competitors at the
same time. This will greatly improve the visibility of your account and generate massive returns.
45% of
Instagram followers are fake
A new report published by HypeAuditor claims that nearly half of all Instagram
followers are fake. The website calculated the number of real followers per brand and then divided that number by
the number of fake followers. The results showed that 55% of Instagram users are real and the remaining 45% are
bots, mass followers, or inactive users. The companies with the highest percentage of fake followers include Pizza
Hut, Burger King, Wendy's, and Krispy Kreme.
The breakdown also reveals that celebrities dominated the
fake-follower rankings. Taylor Swift, Miley Cyrus, and the Kardashians were all found to have more than forty
percent fake followers. Priyanka Chopra and Kevin Hart had less than forty percent real Instagram followers. Other
celebrities with high numbers of fake followers include Ariana Grande and Miley Cyrus.
A recent study from
HypeAuditor found that Kylie Jenner and Kendall Jenner's Instagram followers are mostly fake. Their accounts have
three million and four hundred thousand followers, but only a third of them are real. Elon Musk's Twitter account
also contains several bots.
HypeAuditor claims that up to half of Instagram influencers will engage in
fraudulent activities by 2020. Likewise, the PRWeek report stated that up to half of Instagram influencers will
engage in fraudulent activities. It was also reported that bots make up 10 percent of Instagram accounts.
Using hashtags
The first thing you need to know when using hashtags for Instagram marketing is that you can't
just use any old hashtag. You need to create a custom one for your brand or business. This will help your followers
find your post more easily. Moreover, using the right hashtag will boost engagement.
Using the wrong hashtags
will only make your posts look spammy. To avoid that, you should research the hashtags before using them. It is also
important to avoid repetition in your hashtags. You can also use hashtag tools to find and save relevant hashtags
for different posts. Once you have these, you can copy and paste them in your Instagram posts.
By using
hashtags, you will not only increase your engagement but also increase exposure. Instagram users search hashtags in
order to find content that is similar to your brand. It also makes your posts more likely to be discovered by
potential customers. Instagram hashtags can be used for campaigns, building communities, and researching your
audience. Without a hashtag strategy, brands are missing out on many opportunities to drive engagement and
conversions.
In addition to creating unique hashtags for your brand, you can also use hashtags to identify
the share of voice of your competitors. For example, the hashtag #shareacoke is used by Coca-Cola to promote its
brand. This hashtag has more than six million posts. Moreover, you can use hashtags as inspiration for content
ideas.
You can also use hashtags that are related to your niche or industry. For example, you can search for
hashtags based on seasonal or special events in your industry.
Using geolocation
Instagram
geolocation is a feature that allows you to tag your content based on your location. By using this feature, you can
increase your reach and get more engagement with your content. It's important to note, however, that geotags only
apply if you tell Instagram to publicly announce your location. This is useful for brands who want to attract
customers in a specific area.
You can tag your location in both photos and videos. If your business has a
physical location, you can even create your own custom location. This allows people to find your posts easily and
get all the information they need in one place. In addition, people who see a business with a location on Instagram
are more likely to visit it.
Instagram has introduced new stickers that allow you to tag locations. Using
these stickers helps you reach a new audience and gain more likes and reposts. But it's important to use the right
location sticker for each post. The location sticker needs to match your photo or video. If you use the wrong
location, people will know that you aren't real. However, if you can provide helpful content for your users,
geolocation stickers can help you increase your subscribers.
You can also use geolocation tags on your posts
to encourage local followers to visit your business. Instagram geotags allow you to tag locations so users can click
on them and see more photos. Moreover, it helps local followers find your physical store easily. By using location
tags, you can boost your Instagram presence by generating more local followers.
Adding geotags to your posts
is an underrated way to increase Instagram followers. It helps people find your page by their location, which can
help you cross-promote with nearby businesses. By tagging your posts with the location, people will be able to find
your account and interact with it.
Using growth management services
Using growth management services
to grow Instagram followers can be beneficial for a variety of reasons. These services can help you manage your
content volume and focus on what matters most. For example, the company LACE discovered that they saved 15 hours per
week using a growth management service. They also provided advice on how to improve their content.
To get the
most out of these services, you must be sure that you understand the process. Make sure to get a comprehensive
breakdown of what you should expect from the growth process. Also, make sure that the growth service is honest about
the timeframe and risks involved. If the growth is too rapid, you may not be getting the results that you want.
Some of these services also use automated messages to promote your account. These can be intrusive and can lead to
negative feedback. A good growth management service will allow you to customize the tasks that they perform for you.
In addition, stick to organic automation. This way, you can control the results that you want.
Growth
management services are best used by brands and companies that are looking to promote products. They can use large
Instagram followers to showcase their products and to get feedback from customers. Beauty companies, for example,
often use growth management services to grow Instagram followers. These tools help beauty brands schedule posts and
provide insights to help them improve their reach and popularity.
Growth management services can also help
you manage the growth of your Instagram account without any hassle. By using these services, you can avoid having to
worry about spamming and other scams. In addition, they will not require you to give out your password. Rather, they
will use sophisticated targeting filters to engage with people who are likely to like the content you share. Some of
these growth management services may even allow you to blacklist your account if you are not happy with the
results.
Managing engagement
In today's age of social media, the most effective way to grow your
Instagram followers is to keep them engaged. You can do this by testing out different types of content and posting
at various times of the day. If you're not sure what to post, you can use the insights provided by Instagram's
Insights tool to monitor your audience's engagement. Check these insights regularly, and update your content
schedule accordingly.
In addition to posting new content regularly, you can also make use of other methods to
boost your engagement, such as creating carousels. This type of post is the most engaging for Instagram users. In
addition to the social media platform, you can also use Instagram Reels to create multi-clip videos that you can
edit and share with your audience. For instance, drag artist Eureka O'Hara is using the service to promote her new
season.